STORIES THAT TRAVEL.
COVERAGE THAT COUNTS.
PR is persuasion in public. It's reputation, trust and narrative — all rolled into one. At CannyWorks, we craft stories that the media actually wants to publish.
CANNYWORKS CLIENT GOES VIRAL AGAIN
"This is exactly the kind of story our readers have been waiting for. Authentic, timely, and perfectly pitched."
What We Do
We position your story where influence lives. Click cards for details.
Media Strategy
Narrative development that cuts through the noise.
Press Releases
Stories that journalists actually want to open.
Media Lists
Tailored databases of relevant contacts.
Thought Leadership
Op-eds and editorial placement for founders.
Outreach
Building long-term relationships, not spamming.
Broadcast
TV and radio coordination and prep.
Why It Works
The Reach
Whether you’re launching a new service, tackling a crisis, scaling nationally or entering new markets.
PR & Communications Services in Newcastle, Sunderland, Gateshead & Durham
CannyWorks provides strategic PR and communications support for businesses that want to strengthen their reputation, increase visibility and engage their audiences effectively. If you’re searching for “PR agency Newcastle” or “communications support Sunderland”, our team delivers tailored campaigns that achieve real impact.
Good communication is essential — whether you’re launching a new service, announcing a milestone, handling sensitive issues, or building long-term brand trust.
Strategic PR that boosts brand visibility
Our PR services include:
- Press releases & media outreach
- Campaign PR
- Story development & brand positioning
- Media relations & journalist engagement
- Thought leadership content
- Stakeholder communication
- Public announcements and launches
- PR planning and long-term strategy
We work closely with your organisation to craft messages that resonate, coordinate media activity and build stronger brand authority over time.
Comprehensive communications support
- Tone of voice development
- Internal communications planning
- Messaging frameworks
- Corporate / organisational communications
- Crisis preparation support
- Audience engagement strategies
Why North East businesses choose CannyWorks for PR
- Strong understanding of regional media
- Professional communication with measurable outcomes
- Strategic, tailored and proactive support
- Clear, structured messaging
- Strengthened reputation and brand presence
Elevate your public voice
Businesses looking for PR agencies in Newcastle, media support in Sunderland, or communications specialists in Durham and Gateshead trust CannyWorks to elevate their public voice.