Question 1

Do you work with startups?

Accepted Answer

Yes! From family-owned local champions to global brands, we scale our services to fit your growth stage.

Question 2

What is your typical timeline?

Accepted Answer

Web projects typically take 4-8 weeks depending on complexity. Branding sprints can be done in as little as 2 weeks.

Question 3

Do you offer ongoing support?

Accepted Answer

Absolutely. We offer monthly retainers for SEO, Content, and Technical Maintenance to keep you growing.

Question 4

How does your pricing work?

Accepted Answer

We offer project-based pricing for builds and retainer models for ongoing growth services. Book a consultation for a custom quote.

Question 5

What industries do you specialize in?

Accepted Answer

We have deep experience in SaaS, E-commerce, and Professional Services, but our core principles apply to any growth-focused business.

Question 6

Can you help with just one part of my marketing?

Accepted Answer

Of course. While we love full-stack partnerships, we often start with a specific need like a new website or an SEO audit.

Question 7

Why 'Composable' over WordPress?

Accepted Answer

Monolithic CMSs like WordPress couple your frontend to your backend, creating a single point of failure and massive security liabilities. We use a Composable Architecture: a headless CMS for content, an Edge framework for delivery, and serverless APIs for functionality. This eliminates 'plugin bloat' and reduces attack surfaces by 99%.

Question 8

How do you handle React 19 Hydration?

Accepted Answer

Client-side hydration is the silent killer of performance. We leverage React 19's Server Components and Astro's 'Island Architecture' to strip 90% of JavaScript from the initial load. Interactive islands only hydrate when the user scrolls them into view, keeping your Time to Interactive (TTI) near zero.

Question 9

What is your 'Edge Caching' strategy?

Accepted Answer

We don't serve pages from a single server in London. We deploy to the Edge Network. Your site is replicated across 35+ global data centers. When a user requests a page, it is served from the node physically closest to them, reducing latency (TTFB) to sub-50ms levels regardless of geography.

Question 10

Do you design for 'Dark Mode' and System Preferences?

Accepted Answer

Yes. We use CSS variables and Tailwind's dark: modifier to respect the user's system preferences at the OS level. This isn't just aesthetic; it reduces battery consumption on OLED screens and improves accessibility for users with photophobia.

Question 11

Do you do 'Logo Design'?

Accepted Answer

We build Strategic Identity Systems, not just logos. A logo is a vanity metric; a system is a revenue asset. We deliver a complete visual language—typography, color theory, motion physics, and voice guidelines—designed to work on a 4K monitor and a mobile screen alike.

Question 12

What is a 'Neo-Brutalist' Brand?

Accepted Answer

Neo-Brutalism is the rejection of 'Corporate Memphis' and fake polish. It uses high-contrast colors, raw typography, and exposed grids to signal honesty and transparency. In a market flooded with AI-generated sameness, a Brutalist brand signals that humans are still in charge.

Question 13

How do you measure 'Brand Voice'?

Accepted Answer

We don't guess; we quantify. We use our proprietary Brand Voice Decoder (based on NLP libraries) to analyze your copy for passive voice, corporate jargon, and sentiment. We turn 'tone of voice' into a measurable KPI.

Question 14

What is 'Logfile Analysis'?

Accepted Answer

Most agencies look at Google Analytics (User behavior). We look at Server Log Files (Bot behavior). By analyzing exactly when and how Googlebot hits your server, we identify 'Crawl Waste'—orphan pages, infinite loops, and heavy assets that are burning your crawl budget and preventing new content from being indexed.

Question 15

How do you handle 'JavaScript SEO'?

Accepted Answer

Google claims to render JavaScript, but it's slow and unreliable. We implement Dynamic Rendering or Server-Side Rendering (SSR) to ensure that when a bot hits your page, it receives fully populated HTML, not a loading spinner. This is critical for React/Vue/Angular applications.

Question 16

What is the 'Hub & Spoke' Strategy?

Accepted Answer

We reject flat site architectures. We engineer Semantic Clusters. We identify a 'Parent' topic and generate 20-50 'Child' pages that all interlink. This signals overwhelming topical authority to Google's ranking algorithm.

Question 17

CPA vs. ROAS?

Accepted Answer

We focus on ROAS (Return on Ad Spend) and LTV (Lifetime Value). A low CPA (Cost Per Acquisition) is useless if the customers churn in a month. We optimize campaigns for long-term profitability, not just cheap clicks.

Question 18

How do you solve 'Ad Fatigue'?

Accepted Answer

We run Modular Creative Testing. We don't just make one ad; we make 50 variations (changing hooks, headlines, visuals). We cycle creative weekly based on performance data to keep the algorithm fresh and the click-through rates high.

Question 19

Attribution: Who gets the credit?

Accepted Answer

The 'Last Click' model lies. We use Data-Driven Attribution to understand the full user journey. Maybe they saw a Facebook ad, Googled you later, and then converted via email. We assign value to every touchpoint so you know where to actually invest.

Question 20

Do you buy followers?

Accepted Answer

Never. Buying followers destroys your engagement rate and flags your account to the algorithm as 'spam'. We build Organic Communities through high-value content and genuine engagement strategies. One active customer is worth 10,000 bots.

Question 21

What is 'Social SEO'?

Accepted Answer

Platforms like TikTok and Instagram are becoming search engines. We optimize your captions, alt text, and bio with semantic keywords so your content appears when users search for problems, not just hashtags. We treat your social feed as a second Google.

Question 22

B2B or B2C?

Accepted Answer

Both, but the physics differ. For B2C (Instagram/TikTok), we focus on Emotional Hooks and viral loops. For B2B (LinkedIn), we execute 'Thought Leadership' campaigns, turning your founders into industry voices that attract high-ticket leads.

Question 23

Do you use AI to write content?

Accepted Answer

We use AI for research and structure, never for final output. AI content suffers from 'hallucination' and 'passive voice drift.' We use tools like our Passive Voice Police to ensure every sentence is active, human, and authoritative. We write for humans first, algorithms second.

Question 24

How do you rank for 'Technical' keywords?

Accepted Answer

We use Semantic Clustering. Instead of writing one blog post, we build 'Hub & Spoke' architectures. We create a definitive 'Pillar Page' and surround it with 10-20 support articles (Spokes) that link back to it. This signals deep topical authority to Google.

Question 25

What is 'Invisible Content'?

Accepted Answer

Invisible Content is our strategy for balancing SEO density with minimalist design. We use Semantic Stacks (HTML details tags) and Hover-Reveal Grids to hide thousands of words of rich technical content inside interactive elements. Google indexes the text; users enjoy the clean UI.

Question 26

How do you measure Event ROI?

Accepted Answer

We turn offline interactions into online data. We use QR Codes, NFC Badges, and Geofencing to track attendee dwell time and booth visits. Every handshake is tracked in your CRM. We treat a physical event as a high-fidelity lead generation funnel.

Question 27

Hybrid Events (Live Streaming)?

Accepted Answer

Yes. We don't just point a webcam at the stage. We produce Broadcast Quality streams with multi-camera setups, live switching, and dedicated audio engineering. This allows you to monetize virtual tickets and reach a global audience while keeping the local intimacy.

Question 28

Health & Safety / Risk?

Accepted Answer

We carry £10M Public Liability Insurance and handle all RAMS (Risk Assessment Method Statements). From crowd control to electrical safety certification, we take the legal liability off your shoulders so you can focus on your guests.

Question 29

Is PR just 'Getting in the Paper'?

Accepted Answer

No. Modern PR is Digital Authority. Getting a link from a high-DR (Domain Rating) site like The Guardian or BBC is the single most powerful SEO signal you can send to Google. We combine traditional storytelling with technical SEO link-building strategies.

Question 30

Crisis Management?

Accepted Answer

We offer 24/7 'Red Phone' Support. When a crisis hits, silence is an admission of guilt. We control the narrative, draft the holding statements, and manage the media scrum so you can focus on fixing the operational issue. Speed is the only currency that matters in a crisis.

Question 31

Can you guarantee coverage?

Accepted Answer

No agency can ethically guarantee coverage unless it's 'Sponsored Content' (Adverts). What we guarantee is Newsworthiness. We extract the stories from your business that journalists actually want to write about, rather than sending spam press releases that get deleted.

Question 32

Can AI integrate with Legacy ERPs?

Accepted Answer

Yes. Most legacy systems (SAP, Oracle, Sage) expose REST or SOAP APIs. Where they don't, we use Robotic Process Automation (UiPath) to create 'digital workers' that interact with the legacy UI just like a human would, bridging the gap without requiring risky core system rewrites.

Question 33

What is RAG (Retrieval-Augmented Generation)?

Accepted Answer

RAG is how we make AI actually useful. Instead of relying on the model's static training data, we connect it to your live knowledge base (wikis, Sharepoint, databases). When an employee asks a question, the AI retrieves relevant documents before generating an answer, massively reducing hallucinations.

Question 34

Is data privacy guaranteed?

Accepted Answer

Absolutely. We exclusively deploy models via Azure OpenAI Service (or AWS Bedrock), where your data is siloed, not used for model training, and compliant with UK GDPR and Cyber Essentials Plus requirements. Consumer tools like ChatGPT are not used for client workflows.

Question 35

Why does 'Green Hosting' matter?

Accepted Answer

The internet emits as much CO2 as the aviation industry. We partner with The Green Web Foundation verified hosts to ensure your digital footprint is carbon-neutral. This isn't just ethics; it's performance. Green data centers often use newer, more efficient hardware.

Question 36

What is 'Edge Rendering'?

Accepted Answer

Traditional hosting serves your site from one server (e.g., in London). If a user visits from New York, it's slow. We deploy to the Edge (Vercel/Netlify), replicating your site across 35+ global data centers. Your site loads from the server physically closest to the user, guaranteeing <50ms TTFB.

Question 37

Do you include SSL and Backups?

Accepted Answer

Always. We enforce HSTS (Strict Transport Security) headers by default. We implement automated daily backups with point-in-time recovery. Security is not an 'add-on'; it is the baseline requirement for any commercial infrastructure.

Question 38

Can you delete bad reviews?

Accepted Answer

Only if they violate platform terms (hate speech, conflict of interest). For everything else, we use 'Reverse SEO'. We create and rank positive assets (profiles, articles, videos) to push negative results off Page 1 of Google. We bury the noise with quality.

Question 39

Is 'Review Gating' legal?

Accepted Answer

No, and it will get you banned. We don't filter customers; we optimize the ask. We build automated flows that ask happy customers for reviews at the exact moment of 'Peak Delight', significantly increasing your volume of 5-star ratings organically.

Question 40

How do you track brand mentions?

Accepted Answer

We use enterprise listening tools to monitor the entire web (Social, News, Forums) for your brand name. We catch the spark before it becomes a fire. You get alerted to negative sentiment instantly, allowing for proactive de-escalation.

Question 41

Do I need to create an account?

Accepted Answer

No. Every tool on our resources page works instantly in your browser. No email. No login. No catch. We built these to be genuinely useful, not as lead-generation traps.

Question 42

Is my data being stored?

Accepted Answer

No. The tools that analyse URLs make temporary API calls, but we don't log your URLs or results. Text-based tools like the Brand Voice Decoder run entirely in your browser — your copy never leaves your machine.

Question 43

Why are these free?

Accepted Answer

Because giving away value is the best marketing. If these tools help you, you'll remember CannyWorks when you need a proper agency. Simple as that.

Question 44

Can I embed these on my own site?

Accepted Answer

Not directly, but if you're interested in a white-label version of any tool, get in touch. We've built custom implementations for clients before.

FREQUENTLY ASKED