NEWS &
INSIGHTS.
cannyworks publishes clear, practical insight on branding, digital strategy and business culture in the North East. No jargon, no fluff — just thoughtful analysis and stories that help local businesses understand what really works.
The Rise of North East Challenger Brands (With Real Names You Know)
From Greggs and WATA to indie hotspots in Ouseburn and Jesmond — how under‑dog brands are winning the North East by being real.
How Local SMEs Can Use AI Without Losing Their Voice
Practical ways North East businesses can harness AI while keeping their brand personality intact.
How Newcastle’s Creative Culture Shapes Modern Branding
Newcastle’s creative culture isn’t background noise—it’s a competitive advantage. Here’s how the city’s personality shapes modern branding.
Why Local Businesses Need Better Websites: Insights From Newcastle’s Digital Economy
Newcastle’s digital economy is booming, but too many local businesses are still held back by websites that don’t reflect how good they really are. Here’s the story of why that needs to change.
What Football Can Teach North East Businesses About Storytelling and Loyalty
North East football culture is a masterclass in loyalty, belonging and identity. Here’s what local businesses can learn about storytelling from the region’s most enduring passion.
Why Brand Trust Matters More Than Ever for North East Businesses in the Age of AI
In a digital world saturated with AI-generated content, building genuine trust is the key differentiator for North East businesses.
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