Public Relations

PR SERVICES IN
Newcastle.

PR is persuasion in public. It's reputation, trust and narrative — all rolled into one. At CannyWorks, we craft stories that the media actually wants to publish.

Pitch Your Story
The Daily News
VOL. 1 • 2025

CANNYWORKS CLIENT GOES VIRAL AGAIN

"This is exactly the kind of story our readers have been waiting for. Authentic, timely, and perfectly pitched."

Editor, National Press

What We Do

We position your story where influence lives. Click cards for details.

Media Strategy

Narrative development that cuts through the noise.

Press Releases

Stories that journalists actually want to open.

Media Lists

Tailored databases of relevant contacts.

Thought Leadership

Op-eds and editorial placement for founders.

Outreach

Building long-term relationships, not spamming.

Broadcast

TV and radio coordination and prep.

Why It Works

PR Experience (10+ Years)
Deep Journalist Insight
Full Marketing Integration
SEO & Link-Building Synergy
Fast Reactive Comms

The Reach

The TimesForbesBBC NewsTechCrunchThe GuardianWiredVogue BusinessThe TimesForbesBBC NewsTechCrunchThe GuardianWiredVogue Business

Whether you’re launching a new service, tackling a crisis, scaling nationally or entering new markets.

Start the Conversation

PR & Communications Services in Newcastle, Sunderland, Gateshead & Durham

CannyWorks provides strategic PR and communications support for businesses that want to strengthen their reputation, increase visibility and engage their audiences effectively. If you’re searching for “PR agency Newcastle” or “communications support Sunderland”, our team delivers tailored campaigns that achieve real impact.

Good communication is essential — whether you’re launching a new service, announcing a milestone, handling sensitive issues, or building long-term brand trust.

Strategic PR that boosts brand visibility

Our PR services include:

  • Press releases & media outreach
  • Campaign PR
  • Story development & brand positioning
  • Media relations & journalist engagement
  • Thought leadership content
  • Stakeholder communication
  • Public announcements and launches
  • PR planning and long-term strategy

We work closely with your organisation to craft messages that resonate, coordinate media activity and build stronger brand authority over time.

Comprehensive communications support

  • Tone of voice development
  • Internal communications planning
  • Messaging frameworks
  • Corporate / organisational communications
  • Crisis preparation support
  • Audience engagement strategies

Why North East businesses choose CannyWorks for PR

  • Strong understanding of regional media
  • Professional communication with measurable outcomes
  • Strategic, tailored and proactive support
  • Clear, structured messaging
  • Strengthened reputation and brand presence

Elevate your public voice

Businesses looking for PR agencies in Newcastle, media support in Sunderland, or communications specialists in Durham and Gateshead trust CannyWorks to elevate their public voice.

Media Mechanics

Is PR just 'Getting in the Paper'?

No. Modern PR is Digital Authority. Getting a link from a high-DR (Domain Rating) site like The Guardian or BBC is the single most powerful SEO signal you can send to Google. We combine traditional storytelling with technical SEO link-building strategies.

Crisis Management?

We offer 24/7 'Red Phone' Support. When a crisis hits, silence is an admission of guilt. We control the narrative, draft the holding statements, and manage the media scrum so you can focus on fixing the operational issue. Speed is the only currency that matters in a crisis.

Can you guarantee coverage?

No agency can ethicaly guarantee coverage unless it's 'Sponsored Content' (Adverts). What we guarantee is Newsworthiness. We extract the stories from your business that journalists actually want to write about, rather than sending spam press releases that get deleted.

Serving PR Communications Across the UK

Newcastle upon Tyne Gateshead Durham Sunderland