PR SERVICES IN
Durham.
PR is persuasion in public. It's reputation, trust and narrative — all rolled into one. At CannyWorks, we craft stories that the media actually wants to publish.
CANNYWORKS CLIENT GOES VIRAL AGAIN
"This is exactly the kind of story our readers have been waiting for. Authentic, timely, and perfectly pitched."
What We Do
We position your story where influence lives. Click cards for details.
Media Strategy
Narrative development that cuts through the noise.
Press Releases
Stories that journalists actually want to open.
Media Lists
Tailored databases of relevant contacts.
Thought Leadership
Op-eds and editorial placement for founders.
Outreach
Building long-term relationships, not spamming.
Broadcast
TV and radio coordination and prep.
Why It Works
The Reach
Whether you’re launching a new service, tackling a crisis, scaling nationally or entering new markets.
PR & Communications Durham 2026 | Strategic Storytelling for Innovation
The New Media Landscape: Durham in 2026
As we navigate 2026, the media landscape in Durham has fundamentally evolved. The Durham Innovation District (DID) attracts global attention, while the city's UNESCO World Heritage status provides unmatched cultural credibility. Your PR strategy must bridge these worlds—positioning your brand at the intersection of ancient heritage and cutting-edge innovation.
At Canny Works, we provide 2026-ready PR & Communications in Durham. We understand the "Triple Helix" economy (University-Council-Business) and help you navigate the complex stakeholder landscape—from BBC North East to professional influencers and the emerging AI-powered news aggregators.
Why 2026 PR Requires "Citable Authority"
- Answer Engine PR: Crafting press releases structured for AI extraction—ensuring your news is cited by Google SGE, Perplexity, and ChatGPT.
- The Professional Advocate Network: Moving beyond traditional journalists to Durham's 'Professional Influencers'—researchers, business leaders, and cultural voices.
- The Durham Story Integration: Aligning your narrative with the county-wide place-branding initiative celebrating beauty, enterprise, and ambition.
Our 2026 PR & Communications Suite
Media Relations & Press Outreach
Building relationships with Northern Echo, BBC Radio Newcastle, and the North East business press. AI-citable press kits for maximum distribution.
Executive Thought Leadership
Positioning your leaders as 'Top Voices' in the Innovation District—op-eds, conference speaking, and LinkedIn advocacy.
Stakeholder Communications
Managing dialogue with Durham County Council, NECA, and the University. Devolution-literate comms for public sector engagement.
ESG & Impact Communications
Crafting Net Zero stories for the County Durham Pound initiative—transparent sustainability narratives that win regional contracts.
Sector Expertise
- Science & Innovation: Research announcements and IP launches at NETPark
- Tourism & Culture: Heritage storytelling for the UNESCO site and Kynren
- Professional Services: Corporate reputation building for Aykley Heads firms
Why Local Matters
- Media Relationships: We know the journalists and editors
- Triple Helix Access: Connections to University and Council
- Regional Voice: Authentic 'Canny' tone that resonates
Your Story, Durham's Stage
Durham is a city where history and innovation coexist in magnificent tension. In 2026, your PR must capture this duality—ancient stones and supercomputers, heritage and horizon.
At Canny Works, we craft narratives that position your brand at the heart of the Durham story. Let's make it "Canny."