Social Media Management

SOCIAL MEDIA IN
Newcastle.

We turn platforms into performance channels — building community, engagement and trust. No noise, just results.

The Feed

Engagement Rate
+12%
20%
35%
30%
45%
60%
55%
75%
90%

The Pro

B2B Decision Maker

The Trend

Gen Z Consumer

Services

Comprehensive management for every platform. Click cards for details.

Social Strategy

We build a clear content and channel strategy tailored to your audience, goals and brand identity. We don't guess; we audit, analyze, and plan for maximum impact.

Content Planning

We map out monthly content calendars that balance value, creativity and performance - keeping your feeds active, purposeful, and consistent without the stress.

Creative Assets

We produce visuals, graphics and short-form media designed for engagement and platform-specific best practice. Scroll-stopping creative that builds your brand aesthetic.

Paid Campaigns

We plan and manage social ad campaigns that reach the right people and deliver measurable results. Precision targeting that converts browsers into buyers.

Community Mgmt

We engage with followers, respond to messages and manage daily interactions to strengthen trust and loyalty. Turning passive followers into active fans.

Reporting

You get clear reports that show performance, insights and next steps — so you always know what’s working and what needs tweaking. Metrics that matter.

Why It Works

Clear Brand Voice

Consistent Posting

Data-Led Optimisation

Creative Resonance

Social Media Management in Newcastle, Sunderland, Gateshead & Durham

CannyWorks manages social media for businesses across the North East that want consistent content, better engagement and a stronger online presence. If your brand is searching for “social media management Newcastle”, “social media agency Sunderland”, or “content support Durham”, our team delivers professional, reliable social management built around your goals.

Social media is one of the strongest communication channels available to modern businesses — but it requires strategy, consistency and quality. We handle everything for you, from planning and content creation to posting and analytics.

Full-service social media management

Our social media service includes:

  • Social strategy & campaign planning
  • Full content creation
  • Post scheduling & publishing
  • Community engagement
  • Analytics & performance reporting
  • Audience growth strategies
  • Paid social support (optional)
  • Cross-platform content optimisation

We manage all major platforms including: Facebook, Instagram, LinkedIn, TikTok, X (Twitter), YouTube.

Every post is created to strengthen brand visibility, build trust and support your marketing objectives.

Social content that reflects your brand

We create content that matches your brand tone, style and messaging — whether professional, creative, corporate, playful or informational. Our content is tailored for your audience and designed to capture attention in crowded feeds.

Why North East businesses trust CannyWorks

  • Strategic, consistent posting
  • High-quality visual and written content
  • Clear monthly reporting
  • Strong understanding of regional audiences
  • Time-saving support for busy businesses
  • Integration with your marketing and campaigns

Grow your presence and engage your audience

If your organisation is searching for social media management Newcastle, content creation Sunderland, or social support for Durham and Gateshead, CannyWorks delivers the expertise needed.

Platform Dynamics

Do you buy followers?

Never. Buying followers destroys your engagement rate and flags your account to the algorithm as 'spam'. We build Organic Communities through high-value content and genuine engagement strategies. One active customer is worth 10,000 bots.

What is 'Social SEO'?

Platforms like TikTok and Instagram are becoming search engines. We optimize your captions, alt text, and bio with semantic keywords so your content appears when users search for problems, not just hashtags. We treat your social feed as a second Google.

B2B or B2C?

Both, but the physics differ. For B2C (Instagram/TikTok), we focus on Emotional Hooks and viral loops. For B2B (LinkedIn), we execute 'Thought Leadership' campaigns, turning your founders into industry voices that attract high-ticket leads.

Serving Social Media Management Across the UK