REPUTATION IN
Durham.
Your online reputation impacts sales, trust and recruitment. We help you monitor, manage and steer your public perception across channels.
Reputation Health
Services
Proactive protection and reactive management. Click cards for details.
Review Monitoring
We track reviews across all major platforms so you always know what’s being said about your brand. Continuous monitoring allows you to spot trends, flag issues early and stay ahead of emerging problems.
Response Templates
Consistent, well-crafted response templates help your team reply quickly and professionally to any review. They ensure your tone stays on-brand while turning negative moments into opportunities to rebuild trust.
Crisis Mitigation
When reputation risks appear, speed and strategy are everything. We help you assess the situation, craft messaging and take corrective action before problems escalate — protecting long-term brand perception.
Positive Campaigns
A strong reputation isn’t just defence — it’s amplification. We run positive content and review-building campaigns that highlight your strengths, elevate customer stories and strengthen brand trust over time.
Executive Monitoring
For founders and senior leaders, personal reputation often equals company reputation. We monitor mentions, sentiment and potential risks around key individuals to safeguard credibility where it matters most.
Search Analysis
Your reputation is shaped by what shows up on page one. We analyse search results, ranking pages and sentiment signals to identify risks, spot opportunities and plan actions that improve your digital footprint.
Why It Works
We combine technology with thoughtful communication — ensuring your brand’s story remains the loudest one.
Online Reputation Management Durham 2026 | Digital Trust & AEO Control
Digital Trust in the 2026 Smart City: Durham
With the Durham Innovation District (DID) fully active and 6G-ready infrastructure, your reputation is a global "Data Identity." When customers in Milburngate, investors in London, or researchers in Sedgefield look for your business, they interact with your "Digital Entity"—not just your website.
At Canny Works, we provide 2026-ready Online Reputation Management in Durham. We ensure your digital footprint is accurate, authoritative, and trusted—helping you transition from being "indexed" to being "recommended" by discovery engines.
Why 2026 ORM Requires "Entity-First" Strategy
- Managing the 'AI Knowledge Graph': Google SGE, Perplexity, Apple Intelligence use 'Knowledge Graphs' for trust. Conflicting data flags you as 'Low Trust.'
- The 'Private Web' Sentiment: Reputation forms in WhatsApp and Discord where you can't see it. We foster 'Durham Brand Ambassadors' for private group advocacy.
- Reputation as Bid Advantage: Your online footprint is part of 'Social Value' scoring for County Durham Pound procurement tenders.
Our 2026 ORM Suite
Review Management
Semantic Sentiment Optimization—generating detailed reviews highlighting 'Canny' expertise. AI-assisted human responses visible to bots and humans.
AI Search Suppression
10-20 high-authority 'SEO Shield' assets—DID portal profiles, North East Times features—pushing negative content to forgotten pages.
Social Listening & Narrative Control
Hyper-local sentiment monitoring in Durham forums and Reddit. Rapid misinformation correction before it becomes 'Digital Fact.'
ESG & Social Value Transparency
Integrating 2026 ESG goals and County Durham Pound contribution into digital reputation—positioning you as 'Good Citizen.'
The "Digital Trust" Framework
- 1Entity Audit: Deep dive into your AI search presence and Durham 'Private Web.' Identifying 'Trust Gaps' and what AI currently 'thinks' of you.
- 2Sentiment Baseline: Establishing 'Net Sentiment Score.' Defining success: 'Most Innovative' in Sedgefield or 'Most Trusted' in Gilesgate?
- 3Authority Asset Building: Creating high-quality 'SEO Shield' content. Optimizing executive LinkedIn profiles as authoritative North East entities.
- 4Active Community Engagement: Turning happy Durham customers into advocates. Moderating dialogue so your brand is always 'Canny' helpful.
- 5Ongoing AEO Monitoring: Monthly 'Trust Reports' showing entity authority growth and how discovery engines cite your brand.
Sector Reputation Trends
- Science & Innovation: 'Intellectual Trust'—research integrity and Durham Uni links
- Tourism & Culture: 'Experience Trust'—visual proof and high-emotion reviews
- Retail & Hospitality: 'Local Hero Trust'—community link and local supplier use
Why Canny Works?
- Hyper-Local: We know Durham narrative and key influencers
- AEO Pioneers: Experts in 'Entity Authority' for 2026 search
- Social Value: Reputation budget supports County Durham Pound
Your Digital Legacy Starts Here
Durham has always known its value. In 2026, that value is projected globally. As the city's economic potential is "unleashed," your brand's digital trust must lead the way.
At Canny Works, we are guardians of digital trust in Durham. The screen is yours. Let's make it "Canny."