Integrated Campaigns

CAMPAIGNS THAT
PULL EVERY LEVER.

Modern marketing works best when channels aren’t siloed. We create and manage integrated campaigns that combine creative ideas, paid media, content, social, email and PR in a single, unified engine.

The Engine

SALE!
LIVE CAMPAIGN
Spend£4.2k
Revenue£18.9k
ROAS4.5x
Q3 Campaign

What's Included

Everything you need to launch, measure, and scale.

Audience Research

Campaign Strategy

Creative Concepts

Asset Production

Paid Social & PPC

Landing Pages

Email Automation

Influencer Partners

Dashboards

Optimisation Loops

The Outcome

Higher Conversion Rates
More Consistent Messaging
Lower Acquisition Costs
Clearer Attribution
Stronger Brand Presence

Marketing Campaigns for Businesses in Newcastle, Sunderland, Gateshead & Durham

CannyWorks delivers integrated marketing campaigns that help North East businesses grow brand awareness, generate leads and drive real results. If your business is searching online for “marketing agency Newcastle” or “campaign management Sunderland”, we offer strategic, insight-driven campaigns built for performance.

We create campaigns that combine creativity, data and execution to connect you with your target audience across multiple channels.

End-to-end marketing campaign management

Our campaign services include:

  • Campaign strategy & planning
  • Multi-channel marketing
  • Digital & social media campaigns
  • Content-led campaigns
  • Paid advertising support
  • Email marketing
  • Brand activations & event campaigns
  • Creative concept development
  • Campaign reporting & optimisation

Every campaign is structured to support your goals — whether you’re launching a product, promoting a service, driving leads or strengthening brand visibility.

Data-driven campaigns that deliver results

  • Audience research
  • Competitor analysis
  • Campaign messaging
  • A/B testing
  • Performance tracking
  • Live optimisation

Why North East businesses choose CannyWorks

  • Strategic approach backed by data
  • High-quality creative execution
  • Collaborative communication
  • Experience across B2B, B2C, public sector & charity
  • Strong regional insight into Newcastle, Sunderland, Gateshead & Durham

Campaigns that attract attention

If your organisation is looking for a marketing campaign agency in Newcastle, creative campaigns Sunderland, or regional campaign specialists Durham or Gateshead, CannyWorks delivers campaigns that drive measurable growth.

Performance Logic

CPA vs. ROAS?

We focus on **ROAS (Return on Ad Spend)** and LTV (Lifetime Value). A low CPA (Cost Per Acquisition) is useless if the customers churn in a month. We optimize campaigns for long-term profitability, not just cheap clicks.

How do you solve 'Ad Fatigue'?

We run **Modular Creative Testing**. We don't just make one ad; we make 50 variations (changing hooks, headlines, visuals). We cycle creative weekly based on performance data to keep the algorithm fresh and the click-through rates high.

Attribution: Who gets the credit?

The 'Last Click' model lies. We use **Data-Driven Attribution** to understand the full user journey. Maybe they saw a Facebook ad, Googled you later, and then converted via email. We assign value to every touchpoint so you know where to actually invest.