Brand Activations

EXPERIENCES THAT
TURN HEADS.

We create brand activations that bring your message into the real world. From high streets to festivals, we design moments that stop people in their tracks and move product.

The Setup

POP-UP
Your Brand
Impact

What We Deliver

Full concept-to-delivery service. Click cards for details.

Creative Concepting

We develop attention-grabbing activation concepts that bring your brand to life and create moments people remember.

Logistics & Compliance

From installations to equipment to scheduling, we handle the logistics — ensuring everything is safe, legal and flawlessly executed.

Stakeholder Engagement

We coordinate with partners, sponsors and internal teams to keep everyone aligned, informed and moving in the same direction.

Staff & Training

We hire and train on-site teams so every brand interaction feels consistent, informed and on-message.

Permits & Safety

We manage permits, risk assessments and safety protocols to guarantee a smooth and compliant activation.

Conversion Tracking

We measure footfall, engagement and outcomes so you can clearly see impact, ROI and next-step opportunities.

Where We Activate

High Streets
Shopping Centres
Transport Hubs
Pop-Up Venues
Festivals
Corporate Campuses

Real Results

Experiential marketing isn't just about brand awareness — it's about moving people through the funnel, right there on the street.

Direct Product Sampling
Instant App Downloads
Lead Generation
Social Sharing Moments

Conversion Funnel

Footfall10,000+
Engagement2,500
Samples1,200
Sales350

UK Brand Activations for Businesses Across Newcastle, Sunderland, Gateshead & Durham

CannyWorks delivers creative, high-impact brand activations across the UK, with strategic activation planning for brands based in the North East. If your company is looking for “brand activation agency Newcastle” or “experiential marketing Sunderland”, we offer full-service activation campaigns that bring your brand to life.

Brand activations help you connect with customers in real, memorable ways — through live experiences, product interactions, creative installations or campaign-led events. We plan, activate and manage brand experiences that increase visibility and drive market engagement.

Strategic, creative brand activations

Our brand activation services include:

  • Nationwide activation campaigns
  • Retail & in-store activations
  • Experiential marketing
  • Pop-up events
  • Roadshows & touring activations
  • Live brand experiences
  • Sampling campaigns
  • Creative installations
  • Staff sourcing & management
  • Logistics, compliance & delivery

We design every activation to maximise engagement, brand awareness and customer interaction.

National delivery, North East expertise

Although activations may take place across the UK, your strategy, planning and creative execution can be managed locally through our team in Newcastle. This gives you a regional partner with national reach.

Why businesses choose CannyWorks for brand activations

  • Creative experiential specialists
  • Strong logistical and operational planning
  • High-quality event staffing and management
  • End-to-end campaign delivery
  • Brand-first approach with measurable outcomes

Execute standout brand experiences

If you’re searching for brand activation agencies Newcastle, experiential marketing Sunderland, or UK-wide brand activations from Durham or Gateshead, CannyWorks provides the creative and operational expertise needed.

Experiential Physics

How do you count 'Footfall'?

We use **LiDAR sensors and Wi-Fi sniffing** technology to count exactly how many people walked past your activation vs. how many stopped and engaged. This gives us a concrete 'Conversion Rate' for physical space, just like a website.

Permits & Permissions?

Guerrilla marketing is great until the police shut it down. We handle all council liaisons, land-use permits, and health & safety sign-offs for high-traffic areas (e.g., Northumberland Street, Metrocentre). We ensure your stunt is legal and insured.

Is it 'Instagrammable'?

It has to be. We design specifically for the **vertical lens**. Lighting, backdrops, and interactive moments are engineered to look perfect on a phone screen. We build 'User Generated Content' loops directly into the physical build.

Serving Brand Activations Across the UK