Integrated Campaigns

CAMPAIGNS IN
Gateshead.

Modern marketing works best when channels aren’t siloed. We create and manage integrated campaigns that combine creative ideas, paid media, content, social, email and PR in a single, unified engine.

The Engine

SALE!
LIVE CAMPAIGN
Spend£4.2k
Revenue£18.9k
ROAS4.5x
Q3 Campaign

What's Included

Everything you need to launch, measure, and scale.

Audience Research

Campaign Strategy

Creative Concepts

Asset Production

Paid Social & PPC

Landing Pages

Email Automation

Influencer Partners

Dashboards

Optimisation Loops

The Outcome

Higher Conversion Rates
More Consistent Messaging
Lower Acquisition Costs
Clearer Attribution
Stronger Brand Presence

Marketing Campaigns Gateshead 2026 | High-ROI Digital & Local Growth

The Evolution of Influence: Marketing in Modern Gateshead

The town of Gateshead is witnessing an unprecedented era of commercial revitalisation. From the towering presence of the Angel of the North to the bustling creative hubs near the Baltic, the way businesses communicate with their audience is being completely rewritten. In this high-stakes 2026 environment, a "marketing campaign" is no longer just a series of disconnected adverts; it is a meticulously engineered ecosystem designed to capture attention, nurture trust, and drive measurable action.

At Canny Works, we specialise in crafting Marketing Campaigns in Gateshead that bridge the gap between ambitious business goals and the unique psychology of the Tyneside consumer. Whether you are launching a new consumer brand in Whickham, driving B2B leads in Team Valley, or promoting a large-scale event at The Glasshouse, our campaigns are built to deliver maximum impact and a definitive Return on Investment (ROI).

Beyond the "One-Size-Fits-All" Approach

The biggest mistake many national agencies make when targeting the North East is assuming that a campaign that works in London or Manchester will resonate in Gateshead. It won't. Our approach is rooted in "Hyper-Localisation." We combine global marketing best practices with a deep-seated knowledge of the local landscape, ensuring your marketing budget isn't just spent—it is invested.

Paid Media Excellence

Google Ads, Meta, LinkedIn, TikTok—we use granular targeting to place your brand in the feeds of people who actually live, work, and shop in Gateshead. We can target by specific radius, focusing your budget on the NE8 to NE11 areas and beyond.

Content-Led Inbound

We create high-quality "Lead Magnets"—guides to the Gateshead property market, industry white papers for Team Valley firms, or exclusive local discount codes—that build a proprietary database for your business.

Out-of-Home Integration

We coordinate digital campaigns with physical placements. Imagine seeing your digital ad in the morning, then driving past your billboard on the A1 or seeing your logo on a bus wrap near Trinity Square.

Retargeting & Nurture

We don't let potential customers forget you. If a user visits your site while in Low Fell but doesn't convert, we strategically show them your ads later to bring them back into the funnel.

Sector-Specific Marketing for Tyneside

  • Hospitality & Leisure:Visual storytelling with high-quality video. Geo-fencing to send notifications within 5 miles of the Gateshead Quays.
  • B2B & Industrial (Team Valley):LinkedIn Thought Leadership and Account-Based Marketing targeting North East manufacturing and tech sectors.
  • Retail & E-commerce (Metrocentre):'Drive-to-Store' campaigns using Google Maps ads and local Facebook 'Offers' to increase footfall.

Your Gateshead Growth Engine

In a town as vibrant and rapidly changing as Gateshead, you cannot afford to have a quiet voice. You need a campaign that is as bold as the town's new skyline and as resilient as its people.

Whether you're looking to dominate the local search results, pack out your venue on the Quays, or secure your next multi-million-pound contract in Team Valley, let us build the campaign that makes it happen.

Performance Logic

CPA vs. ROAS?

We focus on **ROAS (Return on Ad Spend)** and LTV (Lifetime Value). A low CPA (Cost Per Acquisition) is useless if the customers churn in a month. We optimize campaigns for long-term profitability, not just cheap clicks.

How do you solve 'Ad Fatigue'?

We run **Modular Creative Testing**. We don't just make one ad; we make 50 variations (changing hooks, headlines, visuals). We cycle creative weekly based on performance data to keep the algorithm fresh and the click-through rates high.

Attribution: Who gets the credit?

The 'Last Click' model lies. We use **Data-Driven Attribution** to understand the full user journey. Maybe they saw a Facebook ad, Googled you later, and then converted via email. We assign value to every touchpoint so you know where to actually invest.