COPYWRITING IN
Durham.
Great writing sits at the intersection of clarity, personality and strategy. We create copy and content that sound human, feel on-brand and perform brilliantly in search.
What We Write
Words that work for your business.
SEO Blog Posts
Content that answers questions and ranks high.
Landing Pages
Copy designed to convert visitors into leads.
Long-Form Guides
In-depth resources that build authority.
Email Sequences
Nurture flows that turn subscribers into buyers.
Whitepapers
High-value assets for lead generation.
Product Descriptions
Descriptions that sell the benefits, not just features.
Tone of Voice
Defining how your brand speaks to the world.
Our Process
Why It Works
Because every piece is built with a purpose — search, sales or storytelling.
Content Writing Durham 2026 | AEO & Authoritative Storytelling
The New Currency of Words: Durham in 2026
As we navigate 2026, the era of "filler content" is over. In the Durham Innovation District (DID) and "Smart City" infrastructure, the audience—from professionals at Milburngate to researchers at NETPark—demands "Entity Authority." Search engines have evolved into "Answer Engines," prioritising factual, citable content structured for AI extraction.
At Canny Works, we provide 2026-ready Content Writing in Durham. We understand that your written voice is your most powerful asset in the "Triple Helix" economy, providing the "Citable Authority" that wins in generative search.
Why 2026 Requires a "Citable" Strategy
- Answer Engine Optimisation (AEO): Answer-First Formatting so AI engines can 'chunk' your information and provide it as the definitive answer.
- Building 'Entity Authority': Linking your brand to Durham's economic drivers—NECA, Durham University, the Durham Story initiative.
- Radical Authenticity vs AI Slop: 'Imperfectly Human' content with real data, local examples, and genuine 'Durham Heart.'
Our 2026 Content Writing Suite
AEO-Optimised Web Copy
Landing pages as 'Cited Sources' for Durham services. Discovery blogs—1,500-word deep dives solving Innovation District problems.
Thought Leadership
LinkedIn Advocacy Kits establishing leaders as 'Top Voices.' Substack newsletters for 'Dark Social' reaching Durham's decision-makers.
Technical & ESG Writing
ESG & Social Value Reporting for Net Zero paths. White papers turning NETPark data into persuasive narratives for global investors.
PR & Heritage Storytelling
Citable press kits for journalists and AI bots. Atmospheric copy connecting Durham's ancient history with high-tech future.
The Canny Works "Authority" Framework
- 1Entity & Trust Audit: Analyzing how your brand is perceived by humans and AI—identifying 'Knowledge Gaps.'
- 2Topic-Cluster Architecture: Building authority clusters around 'Durham Innovation Grants' to 'North East Sustainable Tech.'
- 3Answer-First Execution: Clarity, fact-led statements, structured headings—'AI-Ready' with warm 'Canny' tone.
- 4Schema & Entity Tagging: JSON-LD schema and entity metadata for perfect indexing in generative search.
- 5Impact & Citation Tracking: Monthly 'Authority Reports' tracking AI citations, Durham sentiment, and business goals.
Sector Trends 2026
- Science & Innovation: 'Open-Source Expertise' inviting collaboration
- Tourism & Culture: 'Immersive Heritage' bringing the past to life
- Professional Services: 'Stability Narratives' for trust and clarity
Why Canny Works?
- Regional Context: We know the Durham narrative
- AEO Experts: Pioneers in Answer Engine Optimisation
- Social Value: Content budget stays in the North East
Own the Durham Narrative
Durham has thrived for a millennium because it knows how to tell its story. In the AI-driven world of 2026, your brand's written voice is its frontline. Don't settle for "AI Slop."
At Canny Works, we provide "Citable Authority" with local soul. The page is blank. Let's make it "Canny."
Stop Sounding Generic
Passive voice destroys authority. Paste your draft here to purge the weak language and sound like an expert.
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